True Beer: Small Breweries, Big Changes in Craft Beer




The Evolution of Craft Brewing: From Micro to Nano

During the 1970s and 1980s, the beer industry witnessed a pivotal shift from dominance by large-scale corporate breweries to the emergence of independent “microbrewers,” with pioneers like the Boston Beer Company and Sierra Nevada Brewing Company leading the charge. Fast forward to today, and the brewing landscape has zoomed in even further, with small-scale, independent brewers popping up in local neighborhoods across the country. These brewers are dedicated to creating distinctive, flavorful beers tailored for a highly localized customer base.

Currently, the United States is experiencing a beer renaissance, fueled by the rise of “nanobrewers”—a new breed of craft brewers—and a growing community of beer enthusiasts seeking something more from their pint: higher quality, more distinctive flavors, and a stronger connection to local producers.

These nanobrewers, often professionals like accountants, teachers, and plumbers with a passion for beer, are setting up shop in modest spaces or outfitting their garages with industrial brewing equipment. Producing in small batches, typically just a few barrels at a time, they share their creations with friends, family, and local patrons, celebrating the joy and pride of craft brewing.

But what’s the experience like inside these compact brewing ventures? “True Beer” delves deep into the heart of the nanobrewing world, offering an insider’s perspective on the intricacies of small-scale craft beer production. Through detailed profiles of American nanobreweries, the book explores the craftsmanship behind beer making, the local suppliers and farmers contributing to each brew, the dynamics of the market, and the overarching trends in nanobrewing and craft beer production. This exploration not only highlights the technical aspects of brewing but also paints a vivid picture of the passion and community driving the modern craft beer movement.


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